Full Job Description
Position: Digital Content Strategist
Location: Wethersfield, Connecticut
Company: Amazon
Overview
Amazon, a global leader in e-commerce and cloud computing, is seeking a passionate and innovative Digital Content Strategist to join our dynamic marketing team in Wethersfield, Connecticut. This is an exciting opportunity for a creative thinker who can develop and execute content strategies that enhance customer experiences and drive brand loyalty. At Amazon, we prioritize customer obsession and strive to deliver outstanding results across all platforms.
About Us
Amazon’s mission is to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. In our fast-paced environment, we encourage innovation, collaboration, and diversity of thought. By joining us, you will be a part of a culture that constantly pushes boundaries and celebrates success.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with Amazon’s brand positioning and business objectives.
- Produce engaging and innovative digital content across various platforms, including websites, social media, email campaigns, and online advertisements.
- Analyze customer engagement and content performance metrics to refine strategies and ensure maximum impact.
- Collaborate with cross-functional teams, including product management, design, and sales, to create integrated marketing campaigns.
- Stay updated on industry trends and best practices, leveraging insights for continuous improvement.
- Manage content governance, ensuring all digital assets meet brand guidelines and regulatory standards.
- Conduct regular content audits and competitive analysis to identify opportunities for innovation and differentiation.
- Lead brainstorming sessions, fostering a creative environment to inspire unique ideas that resonate with our target audience.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy or content marketing.
- Exceptional writing and editing skills, with a keen eye for detail.
- Proficient in digital content management systems, SEO best practices, and analytics tools.
- Strong understanding of social media platforms and trends, with experience in running successful campaigns.
- Ability to work independently and collaboratively in a fast-paced environment.
- Analytical mindset, capable of translating data into actionable insights.
- Proficiency in project management tools and software.
Benefits
At Amazon, we value our employees and provide a comprehensive benefits package, which includes:
- Competitive salary and performance-based bonuses.
- Health insurance plans, including medical, dental, and vision coverage.
- Retirement savings plan with company matching.
- Generous paid time off and holidays.
- Professional development opportunities to help you grow your skills.
- A dynamic work environment with a diverse, inclusive culture.
Why Work for Amazon?
We believe that diversity and inclusion are fundamental to our success. Our goal is to create a workplace where everyone feels valued and empowered to do their best work. As a Digital Content Strategist at Amazon, you will not only be contributing to meaningful projects but also be part of an organization that prioritizes personal growth and career advancement.
How to Apply
If you are passionate about digital content and eager to make a significant impact, we encourage you to apply for the Digital Content Strategist position at Amazon. Join us in shaping the future of digital marketing and creating unforgettable customer experiences.
We look forward to discovering how your expertise can enhance our marketing strategy and contribute to Amazon’s continued success.
Amazon is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.